![]() ![]() With the help of a decent microphone and a smartphone, they’ll have everything they need to film a quality video. While your client does not need an expensive camera to make a video, it’s important they have a good lighting setup to ensure the video appears as high quality as possible. Likewise, if they are voicing over the video, they should speak in an easygoing manner that conveys their passion and resonates with viewers. If your client is featured in the video, they should appear approachable and personable. Regardless of the video’s length, the audience should walk away feeling informed but not overwhelmed with details. Customers are more likely to spend money with businesses that they feel emotionally connected to.Īdditionally, the video’s message should be simple and straightforward. Or, if your client is a shop owner wanting to highlight new merchandise, they should create a video showcasing a product in use and point to where customers can make purchases.Īs your client establishes the concept of their video, they’ll want to use storytelling to connect with their target audience. If your client is a therapist whose goal is to book new patients, they’ll want to make a video that shows their personality and relevant skill set to prompt viewers to book an appointment. If your client decides to add video content to their website, it’s important they consider the following:īased on your client’s goals, video content should have a clear purpose in their marketing strategy as well as a call-to-action for viewers. They’re a valuable way to connect with customers online and should ultimately reflect your client’s goals–whether that’s introducing a business, promoting a product or service, or training and educating their audience. ![]() Videos are an extension of your client’s brand experience. where their website appears in the search results), increasing the opportunity for people to discover the website through search. From a search engine optimization (SEO) perspective, an embedded video can improve your client’s organic page ranking on search engines (i.e. Depending on your client’s goals, using video for marketing helps bring motivated customers to your client’s website and prompts more engagement than text-based content alone. Videos are an essential driver for building audiences online. Video content adds personality to your client’s website, and, when applicable, can have a positive impact on purchase decisions. Videos are an expressive medium to effectively convey your client’s brand and grab their target audience’s attention. How Stream (Classic) works with various products.Before getting started, it’s important to understand the benefits of adding video content to your client’s website. When the user is known, the permission settings are also maintained to ensure only authorized users can watch, maintaining security and permissions.Stream (Classic) attempts to automatically determine the user's credentials if possible, however if the user is unknown, they are prompted to sign in.Only people authorized to see Stream (Classic) content are able to view it, even if it's embedded on another site. Alternatively, you can set the time by typing in the box.You can play the video or seek to find the desired point and then select the Share icon. By default, the time is pre-populated based on when you select the Share icon.Start at: Provide a time code HH:MM:SS that the video should start at. Responsive: Determines whether the user can control the size of the video player when resizing their browser window. Video size: Controls the size of the iframe for the video.Īutoplay: Determines whether the video plays automatically or if the user must click Play to start it. Select the Embed tab and choose your desired options. ![]() In Stream, select the Share icon from either the video page or when finding videos through search or browse. If you want to put a Stream (Classic) video in an app or internal website, you can embed the video. Stream (Classic) live events will be retired Septemand replaced by Teams live events.įunctionality in Stream (Classic) will be changed and removed leading up to the retirement date. It is recommended to start using Stream (on SharePoint) by uploading videos to SharePoint, Teams, Yammer, or OneDrive. Microsoft Stream (Classic) will be retired Februand replaced by Stream (on SharePoint). ![]()
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